Feb 06 - Feb 06, 2023
HOUSEKEEPING & INTRODUCTIONS (11:00 a.m. ET)
MEMBER ROUNDTABLE & BREAKOUT DISCUSSIONS (11:05 – 11:30 a.m.)
I. TikTok influencers: A Winning Ingredient for DiGiorno (11:30 - 12:15 p.m. ET)
Nestle’s DiGiorno frozen pizza has had incredible success reaching consumers across social and digital with engaging content, but the brand wanted to further increase relevance among a younger target consumer. Learn how DiGiorno, along with Reach Agency, enlisted Kyle Exum (7M+ Followers on TikTok) to create an original audio and accompanying video to show the awesomeness that goes down when DiGiorno Rising Crust Pizza comes out of the oven. Seven other creators used Kyle’s original audio in their own renditions to showcase how DiGiorno makes their homes the life of the party. By creating a unique and catchy song for the campaign, DiGiorno was able to show up authentically on TikTok and generate a positive response from the TikTok community. Hear how DiGiorno drove a 3.6% boost in brand awareness and a 6.8% improvement in consumer attitudes with this creative TikTok campaign.
Kim Holowiak, Brand Manager, Nestle DiGiorno
Gabe Gordon, CEO, Reach Agency
II. Every Customer Interaction Count in the Digital Experience Funnel (12:15 - 1:00 p.m. ET)
Every touchpoint is a chance to impact the customer. In this session, learn the core pillars of customer interaction in the phygital space and the road to an exceptional customer experience. B2C retail case studies will cover content marketing, leveraging customer insights, innovations in digital storefronts, AR/VR augmentations to engage and build customer relationships, and more.
Nicole Bohorad, Senior Director, Retail & Entertainment Customer Experience, SAP
Zev Krauss, CX Advisory Director, SAP