The Changing State of Ad Tech

The day-to of a digital marketer can feel remarkably chaotic, with various forces transforming the digital media environment. Where is the industry heading, and how can marketers get a better handle on their media investments and decision-making capabilities? Join John Piccone, Adform’s regional president for the Americas, and Devon MacDonald, Cairns Oneil President and Media in Canada’s 2022 Media Leader of the Year, as they discuss how companies can take back the advantage and restore their power in the face of the changing state of digital advertising.