Agency Relations

I. WELCOME (11:00 – 11:10AM ET)

II. MEMBER ROUNDTABLE DISCUSSION: RELATIONSHIP ASSESSMENT BEST PRACTICES(11:10 – 11:40AM ET)
Successful client-agency relationships require regular evaluation to ensure both parties are set up for success. Are agencies transparent with deadlines and deliverables? Have clients set clear expectations with their agencies to produce quality work? Join this roundtable discussion to learn more about best practices in relationship assessment.

Engage your fellow committee members in open discussion around evolving issues and current challenges in the agency relations space. Come prepared to share! This is your opportunity to ask questions!

Speakers:
Kerry Kielb, Director, Vendor and Agency Management – AT&T and Agency Relations Committee Co-Chair
Kwan Yim, Director, Global Agency Management – Citi and Agency Relations Committee Co-Chair

III. CISCO: CONNECTING THE HATCH WITH EXTERNAL PARTNERS (11:40AM – 12:15PM ET)
While in-house agencies among consumer-facing brands is fast becoming the norm, the trend is not as robust among B2B firms – not yet anyway. Patti Cocciolo, VP of Brand Marketing at Cisco, aims to make The Hatch an integral component of Cisco’s marketing efforts while maintaining their long-standing ecosystem of agency partners. Patti will discuss the origins of The Hatch, their relationship with outside agencies, and the lessons for other B2B brands and organizations looking to set up a similar marketing function.

Speaker:
Patti Cocciolo, VP, Brand Marketing – Cisco

IV. BREAK (12:15 – 12:25PM ET)

V. UPWORK: BALANCING IN-HOUSING AND OUTSOURCING (12:25 – 1:00PM ET)
Collaboration comes in many forms, and the key to any well-oiled organization is knowing how to use all of them to your advantage. From augmenting your team with individual freelancers to bringing on full-service production partners, in-house shops have countless tools at their disposal when it comes to making cost-effective and award-winning work. Learn from Upwork's Executive Creative Director, Patrick Holly, on how his team has struck a balance between in-house and outsourcing to build the most effective marketing in Upwork’s history.

Speaker:
Patrick Holly, Executive Creative Director – Upwork