Data & Direct Marketing

BREAKFAST & NETWORKING (9:00-9:45am ET) | IN-PERSON ONLY

WELCOME & INTRODUCTIONS (9:45-10:00am) 
Lisa Merizio Smith, Senior Manager, ANA

I. Bringing Next-Level Personalization: The Rebirth of a Global Icon (10:00am - 10:45am)

While leveraging Huggies' new brand purpose to help navigate the unknowns of babyhood, we orchestrated the launch campaign across print, email, social, web, e-commerce, digital media, and, oh yeah, the Big Game. Hear how we brought forward next-level personalization, a fresh voice and creative style to revitalize a global brand. Not only did Huggies meet objectives across channels but even out-performed competitors in product category sales in the months following launch. 

Speakers: 
Erin Greitens, Brand Manager, Kimberly-Clark
Jeannette Kocsis, Executive Strategy Director, Accenture Song
Ruth Tempest, Senior Manager-Group Account Director, Accenture Song

BREAK & Postal Advisory Update (10:45am - 11:00am)

Review of ANA’s Data Hygiene Tools including the Center for Ethical Marketing and DMAChoice, the oldest and most reputable consumer choice tool in the nation that helps ward off onerous legislative action like Do Not Mail bills, etc. while at the same time reduces waste and cost for the mailers.  

II. TBD (11:00am - 11:45am)

LUNCH (11:45am - 12:30pm) 

III.  TBD  (12:30pm - 1:15pm)

IV.  Member Roundtable  (1:15pm - 2:00pm)

Your time to bring up any challenges and/or ask questions about your marketing efforts for group discussion and possible solutions.