Jan 26 - Jan 26, 2023
WELCOME REMARKS & INTRODUCTION
RETAIL MEDIA: THE POWER OF CUSTOMER INSIGHTS.
Walmart Connect will discuss the deep customer insights that RMNs can offer, giving brands a greater understanding of the extraordinary shifts we’ve seen in consumer habits and how to best connect with customers along their shopping journey.
MARKETERS ARE SCARED OF RETAIL MEDIA
Marketers fear missing out on retail media’s gold rush and fear retailers’ retaliation if they underspend. These fears form and reflect marketers’ underlying challenges with retail media, such as their lack of retail media readiness and brands’ internal misalignment. To overcome these fears, marketers must reframe retail media. Once they do, they can maximize retail media’s revenue impact.
MAKING THE MOST OF RETAIL MEDIA NETWORKS IN THE HIGHLY COMPETITIVE CPG LANDSCAPE
William Lee, Senior Manager, Retail Media at Henkel North America shares how this leading CPG company unlocks the enormous promise and full potential of RMNs to create seamless omnichannel shopping experiences that fuel growth across three business divisions. Learn how Henkel has leaned in to RMNs to leverage their rich data in conjunction with their own to make the most of the opportunity in the face of a dynamic marketing landscape.
RMN'S BEYOND CPG'S
Ian Freitas, Global Retail & Channel Marketing Director at Intel, a global leader in creating world-changing technology and an early adopter of RMNs, will share his experience navigating the ins and outs of this rapidly evolving new platform from the perspective of a marketer outside the confines of the CPG industry.