Integrated Marketing Around the Decision Journey

This virtual workshop helps you craft insight-driven customer decision journeys so you can develop customer-focused integrated campaigns. The interactive workshop includes best practices, trends, insights, examples and case studies. You’ll learn best practices in common elements of a decision journey and how to develop relevant stages, touch points, and messaging to connect with customers at the moments that matter most. Target Audience Marketers who are new to the customer decision journey or looking to refresh their skills and involved in campaign development including customer insights/behaviors, touch points and messaging. This workshop is not relevant for those at an advanced experience journey map level and/or interested in elements outside of campaign development such as price, distribution, product innovation, etc.