Diversity in Ad Creative: Gender, Age, Race & Ethnicity Benchmarks

Marketers wield enormous power in effecting cultural norms by how they portray people and situations in brand stories. Since the dawn of advertising, who is cast to “play” consumers and who we hear speaking sets standards around beauty, gender roles, who makes purchase decisions, and more. An analysis of nearly 1 million creative assets deployed in North America provide the first-ever, large-scale diversity and accessibility benchmarks for the advertising industry. Join this webinar to hear about trends in the complexion of advertising (gender, age, race, ethnicity), trends in audio (gender of who we hear), and accessibility progress (captioning, video description).