Advertising Financial Management

I. WELCOME (11:00 – 11:10AM ET)

II. MEMBER ROUNDTABLE DISCUSSION: AGENCY PAYMENT TERMS (11:10 – 11:40AM ET)
From fee-based to performance-based compensation, agency payment terms are intentionally variable to meet the unique needs of each deliverable, as well as to align with the company’s financial reporting. Join us for a roundtable discussion in which committee members will share the challenges and opportunities of their current agency payment term structures.

Engage your fellow committee members in open discussion around evolving issues and current challenges in the advertising financial management space. Come prepared to share! This is your opportunity to ask questions!

Moderators:
Katherine Freely, Global Head of Media & Digital, Procurement – Novartis and Advertising Financial Management Committee Co-Chair
Sherry Ulsh, Director, Indirect Procurement – The Hershey Company and Advertising Financial Management Committee Co-Chair

III. HP: THE SUPPLER DIVERSITY JOURNEY (11:40AM – 12:15PM ET)
HP has already made incredible strides in supplier diversity, especially in terms of diverse representation across numerous supplier disciplines. Despite recent success, there is still a determination to scale supplier diversity efforts to even greater heights. For those just starting to develop their supplier diversity strategy, or those looking for tips on where to improve, learn how HP started the journey, where they have found success, and how they hope to continue exceeding expectations.

Speaker:
Tara Agen, Global Head and VP, Marketing Planning, Operations – HP

IV. BREAK (12:15 – 12:25PM ET)

V. 2023 ECONOMIC OUTLOOK FOR MARKETING AND ADVERTISING (12:25 – 1:00PM ET)
One of the top stories entering 2023, and possibly one of the top stories exiting 2023, is the economy. Some analysts project a recession impacting numerous industries. In this session, we’ll get an update on the economy, how it is impacting the marketing and advertising industry, and what to expect in 2023.

Speaker:
Dan Salmon, Lead US Internet Analyst – New Street Research