Building a Brand Management Framework for Effective Brand Management 201

This workshop is the second workshop in the “Effective Brand Management Mastery Program,” a four-part virtual workshop series designed to give you a broad exposure to all facets and levels of Brand Management. If you want to achieve mastery and attend the four-part series (EBM Mastery Program 101, 201, 301, and 401), you will receive a Certificate of Completion to display your expertise and accomplishment. Qualified participants must be present for the entire time for each workshop, attend all four workshops in sequential order (there are no substitutions of past or future workshops), and complete the survey for each workshop.

(Half Day Workshop)

Strong brands are an essential element of marketing effectiveness. Brands which are relevant and connect with the customer build longer term loyalty and ultimately drive greater value for your organization.

This workshop has been designed to help marketers understand how to build a more effective brand for their business, that will drive value and engage customers in long term relationships. During this interactive half-day session, we'll cover topics like how to manage your brand; brand positioning; differentiating your products and services; and how to develop a compelling brand promise and personality for your brand.

Throughout the program we will use the Brand Bullseye tool, which will provide a framework for you to articulate your brand and a tool to implement your thinking within your organization.

Who is this workshop for?

This workshop is ideal for marketers who want to increase their understanding of the process of creating a brand and bringing it to the marketplace as a strong consumer proposition. It also works well for organizations which are either building a new brand or looking to refresh their existing brand strategy.