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Mobile has sparked a new world of media in which every object is a medium and every place an opportunity for a message. There is no other platform that is as personal, as pervasive and provides the opportunity for proximity to connect with consumers in the right place and time.

It is time to reimagine marketing with mobile leading the charge. To that end, the MMA, with input from leading brands, launched the industry’s positioning promise: Nothing Brings You Closer to the Consumer.

Given this simple truth, the focus shifts from recognising the potential of mobile to the opportunities created by closing the knowing versus doing gap. MMA Forum will provide marketers the knowledge to effectively allocate resources and establish the right infrastructure to leverage mobile.