How PMC Drives Value for Advertisers with First-Party Data

Mounting privacy regulations. Sea changes in ad tech. The need for privacy-first solutions for monetizing your inventory is only growing. Penske Media Corporation gets that. That’s why they worked with Permutive to develop ATLAS Data Studio, a first-party data platform that identifies datasets to help the publisher differentiate its inventory in the marketplace. Now they can activate buyers’ target audiences with precision.

Join AdMonsters' Content Director, Lynne d Johnson, in conversation with Brett Goverman, Head of Data Strategy, PMC, and Brendan Farrell, Manager, Customer Success, North America, Permutive to discover more about making the most of your first-party data, why campaigns using first-party data perform better, and how to uncover revenue insights to power more strategic partnerships with buyers.

In this webinar, you’ll learn:

• How to use first-party data to uncover unique insights about advertisers’ target audiences and win more RFPs
• How to use first-party data to increase reach and audience engagement to drive more revenue
• How to leverage campaign insights to optimize campaigns to bring in incremental revenue and renewed business