Jan 26 - Jan 26, 2023
Meeting potential customers where they are is more important than ever, especially in television advertising where customers want to feel like they are having a more personalized experience. While the ad sector may see a slowdown in overall spending in 2023, connected TV is expected to buck that trend and see a 14.4% increase compared to 2022. Are you ready?
In this webinar, industry experts will explore:
Challenges and opportunities for 2023
Why you should take a programmatic-first approach to ad servers
Which programmatic TV trends should advertisers embrace
How data and tech can help you better reach your target audience