Feb 08 - Feb 08, 2023
SESSION 2 of 4: Completed your B2B Buyer Persona research? It's time for a "discovery debrief." Separate the wheat from the chaff and build your Buyer Personas with the core elements of your target audience. It's the next step to resonating with your potential customers.
Deep research into your existing customers and target market has provided you with plenty of fodder. Now's the time to cull the important information and build effective B2B Buyer Personas.
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Once you build your B2B Buyer Personas, you'll have a guide for your content marketing campaign. Soon you'll be speaking to your target customers' pain points and unique needs.