How to Use Positioning Frameworks to Build Powerful Messaging

Discover why your messaging isn't always to blame for poor conversion and what may be the culprit instead. Join MarketingProfs CEO Allen Weiss to learn how a positioning framework can help you create powerful messaging that connects with your audience and cements your claim in the marketplace.

Feel like your messaging isn't landing like it used to?

Lacks focus?

Or just plain isn't converting?

It may not be your messaging that's to blame.

Join MarketingProfs CEO Allen Weiss to learn why it's likely your positioning that's missing the mark.

In this free webinar, you'll discover why creating a positioning framework that can withstand the test of time is critical for building powerful messaging that connects with customers and helps defend your position in the marketplace.

You'll learn:

• How positioning is the foundation of a great messaging strategy
• How to use proper segmentation to target the right audience
• How to use a perceptual map to track if your messaging is working... or not