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Jan 17 - Jan 17, 2023

Six Steps to Future-Proof Your B2B Marketing for Greater ROI in 2023

Virtual

Fee
Free Event 
address
Content Marketing , Insights Development , Media Measurement
Host User
MarketingProfs
Six Steps to Future-Proof Your B2B Marketing for Greater ROI in 2023

Join veteran B2B Marketing expert Michael Brenner to learn six practical steps you can take right now to start meeting buyer needs and your CEO's expectations.

You've heard it before: the buyer journey has changed and B2B buyers are now in control. Oh, and your CEO wants to see greater ROI from marketing... like, yesterday!

That's why ROI-focused content is the key to solving both challenges in 2023. But it's going to require a change in mindset, a focus on your buyers, and the courage to fight for ROI-producing content over unwanted, impersonal, assembly-line promotions.

Join veteran B2B marketing expert Michael Brenner to learn six practical steps you can take right now to start meeting buyer needs and your CEO's expectations.

Join us to learn how to:

  • Differentiate between marketing with content vs. true, effective B2B Content Marketing
  • Implement practical, feasible content and reporting best practices
  • Measure and optimize the ROI of your B2B marketing efforts