Marketing in Turbulent Times

Now more than ever, marketers need to be equipped to act nimbly in the face of uncertainty. Be it a global recession, a pandemic like Covid-19, social and political unrest, a terror incident, extreme weather events, the world is a turbulent place that demands preparedness and flexibility in order to rise above challenges and convert chaos into opportunity. In this half day virtual workshop, participants will work through a 6-step framework for marketing effectively through a crisis situation. Based on experience leading global marketing teams through previous crises, the workshop facilitator will equip participants to succeed in the face of uncertainty. Participants will learn what makes a brand resilient through a crisis event or moment of social change. We will look at how to put effective listening tools in place and gather feedback from touchpoints in order to maintain empathy and authenticity in branded communications. Driving sales in the right way is more important than ever, and there are smart ways that this can be done while maintaining brand love. Participants will also gain understanding of the types of marketing approaches and how to respond appropriately to shifts in sentiment and behavior to ensure that your brand retains loyalists and thrives into the future. Lastly, participants will be shown how to ensure they are taking the critical steps NOW that will save time and money in the long-term, and future-proof your marketing to ensure brand success long after the uncertainty has passed. Target Audience This virtual workshop is suitable for: - Marketers of all level who are responsible for marketing planning and campaign execution - Brand marketers with a responsibility for brand health and reputation management - People in communication roles working in front line channels such as social media and PR