Marketing Automotive at the NY Auto Show

We will explore: 

• What kinds of marketing messages resonate best with customers who are EV newbies? How much is too much information/education? 
• Where is the best place to reach these consumers?
• What kind of new sponsorships and partnerships are of the best value and have the right kind of reach, i.e. quality vs. quantity?
• How do the ongoing chip shortages and supply chain challenges affect the marketing message?