Jan 26 - Jan 26, 2023
DTC Brands: Revisiting an Online-First Strategy for the Omni Evolution
Virtual
Fee To Attend
Brand Marketing , Beauty / Fashion
CEW
DTC Brands: Revisiting an Online-First Strategy for the Omni Evolution
DTC brands have had a notable impact on beauty. Today, an influx of DTC brands, originally sold only online, are coming in-store after facing unique challenges. This presentation will unlock channel performance trends, uncover blind spots within supply challenges, and open the conversation to whether a brand can survive with an online-only strategy.
