May 08 - May 08, 2023
Deep Dive: Opportunities, tools and threats - the new rules of data
Virtual
Fee To Attend
Cookieless , Media Measurement , Privacy , Analytics / Data
The Drum
Deep Dive: Opportunities, tools and threats - the new rules of data
Cookies, Analytics, Engagement, Measurement, First-party data
Description - Increasingly sophisticated data is allowing brands to understand and target their audiences with greater precision than ever before. But who really wants to be targeted? As evermore empowered consumers choose to opt out and claw back control over their data privacy in their droves, this is the critical challenge facing marketers. We’ll examine how brands can win consumers’ trust and turn the first-party data they glean in return into creative campaigns that hit exactly the right mark, at exactly the right time.
Cookies, Analytics, Engagement, Measurement, First-party data
Description - Increasingly sophisticated data is allowing brands to understand and target their audiences with greater precision than ever before. But who really wants to be targeted? As evermore empowered consumers choose to opt out and claw back control over their data privacy in their droves, this is the critical challenge facing marketers. We’ll examine how brands can win consumers’ trust and turn the first-party data they glean in return into creative campaigns that hit exactly the right mark, at exactly the right time.
