Mar 20 - Mar 20, 2023
Deep Dive: The New Internet Age - do we need a metaverse strategy?
Virtual
Fee To Attend
Digital , Technology , AI/ML
The Drum
Deep Dive: The New Internet Age - do we need a metaverse strategy?
Web 3 is here but most marketers have only just begun to dip their toes into this brave new world of the internet – if at all. The metaverse, just one part of this rich new tapestry, has been variously described as a flash in the pan and the future of marketing.
So what’s the truth? Should marketers be drawing up a metaverse strategy, diving into gaming or minting NFTs? In this deep dive, we’ll bust apart the myths and give marketers a local’s guide to this emerging world of possibility.
Web 3 is here but most marketers have only just begun to dip their toes into this brave new world of the internet – if at all. The metaverse, just one part of this rich new tapestry, has been variously described as a flash in the pan and the future of marketing.
So what’s the truth? Should marketers be drawing up a metaverse strategy, diving into gaming or minting NFTs? In this deep dive, we’ll bust apart the myths and give marketers a local’s guide to this emerging world of possibility.
