Employees as a Growth Channel: Maximize ROI in 2023

With 76% of people saying they trust content posted by real people over content posted by brands, an employee social program is an advertising channel of its own – one that brands need to tap into.

Data shows that employee social programs have the potential to drive the same marketing results as social ads at a fraction of the cost. Average annual ROI of 1 employee on social = $820. Meaning, the dollar amount generated by employees is what it would roughly cost you in paid social to achieve similar results.

Interested in learning more? Join us for this exclusive webinar as Todd Kunsman, Marketing Team Lead at EveryoneSocial, and Attiya Ali, Business Value Consultant at Khoros, dive into the financial benefits of including an employee social program in your marketing strategy and the important data you need to think about.

Key Takeaways:

• What is employee advocacy?
  What it is and what it isn’t and how to connect it to a larger social strategy
• Revenue and Value of employee advocacy 
  Direct Value + Indirect Value, benefits we see
• What you need to be thinking about
  The data you need to influence your stakeholders