Jun 07 - Jun 09, 2023
he 2023 World Outdoor Organization Global Congress is scheduled for Lisbon, Portugal on June 7-9 at the Epic Sana hotel and conference centre in the heart of the city.
The Congress includes an opening reception, one and a half packed days of presentations and a full social programme including the annual Awards Presentation and Gala Dinner.
Thursday June 8 will see a full day of presentations on the theme of the Expanding World of Out of Home including Growing the Sector - Working Together, Maintaining OOH's Competitive Advantage - the natural home for great creativity and Responding to the Sustainability Challenge.
This will be followed by the WOO Awards Presentation and then Gala Dinner in the Sud Hall Lisboa with spectacular views over the River Tagus.
Friday June 9 will be a half day of presentations on the theme of The Science of Out of Home including the Growing Importance of Data Usage in OOH; Driving OOH Growth through Audience Measurement and Making OOH Easier to Buy - the Role of Programmatic.
An international panel of speakers and panellists will be announced in the coming months. WOO is also pleased to announce that 2023 Global Congress prices will be held at the same level as the 2022 Global Congress in Toronto which attracted over 400 delegates.
WOO President Tom Goddard says: "Toronto was our first in-person Global Congress since Dubai in 2019 and was the first opportunity for the global OOH industry to come together after the pandemic.
"Lisbon 2023 is an opportunity for the industry to look forward and plot our course through a challenging future but one that is full of opportunities for a renascent and dynamic industry. After two successful regional events in APAC and MENA, we look forward to our biggest and best Global Congress."