The Spikes Asia Awards are Asia Pacific's top award for excellence in creative communications and marketing effectiveness, celebrating the very best in creativity across the region. They are the benchmark by which the region’s creativity is measured. For the past 36 years, since its inception as the Asian Advertising Awards in 1986, it has set the standard for creativity and effectiveness for Asia Pacific’s creative communications industry. The Awards are continually honed and redefined to ensure they reflect current trends in creative communications.

From 2022, the Spikes Asia Awards will incorporate the Tangrams Awards to form a new Strategy & Effectiveness Spike. Combined, the two prestigious awards have an indisputable credibility of over 50 years as the leading benchmarks of creativity and marketing effectiveness in the APAC creative communications industry.

The Awards are continually honed and redefined to ensure they reflect current trends in creative marketing and communications.