Mar 01 - Mar 01, 2023
There’s a lot of talk in the marketing world about ABM and hyper-personalization – have you ever wondered what it actually looks like when it works at scale? Look no further than Esquire Bank (NASDAQ: ESQ). In this session, you’ll hear from a leading financial services organization-turned-fintech that transformed from a referral-based business to having 50% of all sales generated digitally, through hyper-personalized content marketing in just two years.
Join Kyall Mai, Senior Vice President & Chief Innovation Officer of Esquire Bank, and Ted Kohnen, CEO of brand, marketing and content agency Park & Battery, as they discuss: