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Nov 12 - Nov 15, 2023

Brand Insider Summit: CPG

Hybrid

Location
Santa Barbara, CA
Fee
Fee To Attend 
address
Brand Marketing , Creative , CPG , Analytics / Data , CX - Customer Experience , AI/ML
Host User
MediaPost
To Registration PageRegistration
Brand Insider Summit: CPG

Great Expectations: CPGs Take On Consumers' Evolving Needs 

Today’s consumers expectations are higher than ever.  They’re extremely cost sensitive and pursue price above all else.  They also show little brand loyalty, and now have a wealth of purchase channel options to choose from.
Meaning, other brands now have an abundance of opportunities to hijack one's customers.  As a result, CPG marketers have been forced to rethink their traditional playbooks.  How are they stepping-up to engage with consumers before another competitor swoops in?  Subscription models, AI, loyalty programs, RMNs?  What tactics are working to increase brand equity while still maintaining the bottom line?

Over the 3-days we will cover:
  • Tracking & collecting data in fractured multi-channel landscape
  • Building brand equity for the long-term during an economic downturn
  • Leveraging AI to better connect with consumers
  • Pushing the creative messaging envelope
  • Evolving CPG subscription models 
  • Distinguishing one's brand in a saturated marketplace
  • Building campaigns with creators to engage audiences on social
In case studies, discussion sessions and MediaPost's signature roundtables, we bring some of the most advanced CPG brands, both old and new, together to share their case studies and best practices for raising CPG IQ.
 

Attendees of the MediaPost Summits Empower Their Organizations

  • Optimize your digital marketing strategy by participating in top quality content
  • Congenial summit experience with all attendees working together to enhance digital marketing programs
  • Be a real part of driving the digital industry forward
  • Unparalleled networking with other senior level digital marketing professionals and development of lifelong professional contacts
  • Editorially driven content and structure to promote professional summit experience for real knowledge exchange during the daytime hours
  • Actual capped attendance in order to ensure meaningful, productive networking so all attendees leave really knowing and learning from their fellow participants

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