Jul 16 - Jul 19, 2023
Brand Insider Summit: QSR
Hybrid
Park City, UT
Fee To Attend
Brand Marketing , QSR
MediaPost
Brand Insider Summit: QSR
The Fight for Share of Stomach
At the Brand Insider Summit: QSR event, we will gather the top marketing minds in quick service and fast-casual dining for a deep dive that explores the best practices and strategies needed to succeed in this highly-competitive, rapidly evolving sector.
"Share of stomach" has always been top-of-mind for marketers in the space, with brand leaders relying on menu innovation and effective ways to manufacture customer loyalty to keep their restaurants filled. Today, technology and consumer habits have completely changed the game.
In Park City, we will set the table with a thoughtful discussion about all of the hot-button issues on the minds of QSR and Fast Casual Dining Marketing Pros.
Topics covered over the 3-days will include:
As always, we will combine Case Studies from the top minds in the space with panels and our unique interactive roundtable sessions. There is no doubt all QSR marketers and the solutions providers they work with will come inspired and full of new ideas!
Topics covered over the 3-days will include:
- How can menu innovation continue to leave the customer wanting more?
- New value exchanges for loyalty programs
- How to best handle the mobile delivery challenge and opportunity
- Creative and messaging that breaks through
- How to ensure customers can feel good about dining out in a recession
- Leveraging tech to enhance customer experience
- Dual branding
- Serving the right mix in your Omnichannel strategy
As always, we will combine Case Studies from the top minds in the space with panels and our unique interactive roundtable sessions. There is no doubt all QSR marketers and the solutions providers they work with will come inspired and full of new ideas!
