Here, there, everywhere. Media consumers, advertisers, and partners are channel-agnostic now. They expect to have access to your media brands online, on-air, via their inboxes, on social feeds, advising their shopping experiences, and even in their ears. At the 14th edition of MediaPost's Publishing Insider Summit we will explore the business case for omni-channel media programming. Are there sustainable revenue models around 360-degree media presence? Publishers will gather to share emerging revenue streams that are working for them: on sites, on OTT, on pods, e-commerce, and newsletters. But will publishers add them up to more than the sum of their parts?
We will explore:
Putting first-party data at the center of an omni-media strategy
Finding profit on OTT
Getting beyond affiliate links in e-commerce
Podcasting for Profit
Omni-media meets the content studio
As a handful of media giants gobble up the market, most publishing brands need to do more than simply scale. At MediaPost's Publishing Insider Summit we highlight the ways big and small publishers are innovating (and monetizing) their way into attention spans and daily rituals.