Data & Programmatic Insider Summit

Data In, Integration Out: Driving the Multi-Touch Media Plan

Advanced data and analytics are driving every media channel, from linear TV to display, video, retail networks, and even programmatic out-of-home. "Reach and frequency" have been replaced by integrated media and multi-touch plans. The Spring edition of MediaPost's decade-old Data and Programmatic Insider Summit leans into the complexity of integrated media planning and measurement. How are advertisers mapping their audiences and media habits across digital screens, matching media to moment and mindset, redefining reach and frequency, and optimizing and measuring the impact of multi-touch plans? 

We will explore:

• Data-Driven Multi-Touch Planning
• Segmentation and building target audiences
• Leveraging Retail Media Networks
• Multi-touch attribution
• First and third-party data strategy

As data-driven media explodes onto every available sightline, MediaPost's Data and Programmatic Insider Summit brings a bigger funnel. In case studies, discussion sessions and MediaPost's signature roundtables, we bring some of the most experienced digital marketers and media buyers together to share their case studies and best practices for navigating omnipresent digital media.