The Full Funnel CPG Plan: Building the Smarter Brand
CPG brands have never had a greater opportunity for targeting the consumers they want, from awareness to consideration, intent to conversion, with unprecedented precision. From connected TVs to retail media networks, DTC channels to new delivery and influencer networks, data-empowered brands can now make measurable full funnel marketing plans. The Spring edition of MediaPost's CPG Brand Insider Summit gathers some of the smartest marketers in the category to share their data driven full-funnel strategies from building brand to bottom line sales to establishing consumer loyalty. We pull apart their advanced data driven models for leveraging every touchpoint in the new CPG customer journey.
We will cover:
Media planning for omni-channel CPG shoppers
Tracking & collecting data in fractured multi-channel landscape
Navigating the Retail Media Networks
Pushing the creative messaging envelope
Balancing awareness, customer acquisition and loyalty
Customizing the tech stack
In case studies, discussion sessions and MediaPost's signature roundtables, we bring some of the most advanced CPG brands, both old and new, together to share their case studies and best practices for raising CPG IQ.