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Jun 15, 2023

Effie Australie

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Agency , Awards , Media Marketing
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Effie Australie

The Effies continue to be regarded as the most prestigious awards in the Australian marketing communications industry and the true test of marketing excellence: 'You can’t fake effectiveness’.


Introduced by the New York American Marketing Association in 1968, the Effie® Awards have since become recognised by advertisers and agencies as the pre-eminent award in the advertising industry. It is now held in 51 countries around the world with 2 regional programmes as well as a global competition.

The annual awards are presented to recognise the year’s most effective advertising and marketing communications campaigns – campaigns that have delivered superior results in meeting the objectives they were designed to achieve.