Globally recognised by the industry as the gold standard for marketing effectiveness, the APAC Effies have been steadfast in its mission to lead, inspire and champion marketing effectiveness in the region, continuing to shine the spotlight on the best-in-class marketing efforts.

Effectiveness matters now more than ever, from understanding the shifts in consumer behaviour, to riding the sea of changes that our industry is going through, to navigating the challenges in these trying times – the role of marketing has become even more crucial. While we may have faced many difficult situations, there is still much to learn from those who have done so effectively.

The entries that we receive each year continue to push the envelope of what effectiveness looks like. Many outstanding campaigns were awarded at last year’s competition, and I have no doubt that this year’s entries will continue to inspire the industry to achieve greater heights.

All Effie winners and finalists accumulate points and are ranked on the Effie Index, which names the most effective Marketers, Brands, Agencies, Independent Agencies and Network Holding Companies worldwide.

There are significant changes to the list of categories this year. The Product & Services category has been renamed as the Industry category, and Brand Experience has been renamed as Experiential Marketing. 2 new categories have been added, namely Delivery Services and New Product or Service – Line Extension. Lastly, some of the existing categories and its definitions have also been refined to provide greater clarity. I urge you to acquaint yourself with these changes. A summary of these changes can be found in Section 1.2.

Do review the Entry Kit carefully as it contains vital information about the competition. You are highly encouraged to utilise all additional resources available, such as the Guide to Effective Entries, to understand what the jury is looking for and to ensure that your submission meets all requirements. In this regard, keep an eye out for the Entry Submission Workshops which will be happening soon, and follow us on our social media channels for the latest updates.