ARF David Ogilvy Awards

The ARF David Ogilvy Awards is the premier awards program that honors research- and insights-driven advertising.

The awards pay tribute to the late David Ogilvy, ultimate “mad-man,” founder of the agency Ogilvy, and creator of some of the biggest fundamentals in advertising that are still being used today. With these awards, we celebrate his forward-thinking belief in the importance of research behind effective advertising.

In October 2022, ARF successfully welcomed back winners at an in-person celebration at the Edison Ballroom, preceded by the inaugural Creative Effectiveness event.