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Nov 14 - Nov 16, 2022

Marketing Analytics & Data Science

In-Person

Location
San Antonio, TX
Fee
Fee To Attend 
address
Insights Development , Market Research , Analytics / Data , Audience Measurement
Host User
InformaConnect
Marketing Analytics & Data Science

Every business recognizes that customer data is critical to growth. But it’s not enough to just collect and analyze data. Winning organizations are those that seamlessly embed data, analytics, & insights into the fabric of the organizations’ decision-making process. All sessions and speakers at MADS: Marketing Analytics & Data Science focus on three core principles: Best practices for ensuring synergy between data science and analytics; hacks to ensure a data-driven mindset is embedded into your organizational culture, and proven strategies for enhancing the value of impact in the overall organization.