Changes, Challenges and Connected TV: What Awaits Brands in 2023

What a year this was for Connected TV. Record subscription numbers, new tech, all the top streaming services pledging ad support, and, oh yeah, CTV finally besting broadcast and cable TV in viewership. As we close out the year, all eyes are on what’s next in 2023. The good news? This year’s channel growth sets up limitless opportunities for brands. The bad? Even the savviest advertisers may be unprepared for what’s coming next.