Mar 24 - Mar 24, 2022
Most corporate communications is just a variation of a single message: “Our company is great! Our products (services) are terrific!” Which begs the question: “Besides You, Who Cares?” Great corporate communications connects with your customers and makes them want to engage with your brand. In addition, the attention span of everyone is becoming woefully brief; and no one has the time to read lengthy, academic-style messages. So how do you move toward a customer-centric voice, yet keep the “corporate” style your internal stakeholders adore? We’ll address it all in this virtual workshop. You’ll learn about different styles and voices, dive into “speaking like your audience,” and review actual examples of how major corporations are moving to a more customer-friendly voice. We’ll build on what you already know and give you additional tools to stay in tune with your customers and markets and turn your “corporate communications” into meaningful “customer engagement.” Target Audience As the new rules of messaging continue to evolve, everyone in your marketing group — from the actual writers to your marketers, strategists and senior management — need to understand how customers are engaging with brands and communicating about them. Equally important, everyone needs to learn the new rules of speaking to your customers.