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Nov 10 - Nov 10, 2022

Implications of Changing Privacy Frameworks on Measurement & Marketing (Part II)

Virtual

Implications of Changing Privacy Frameworks on Measurement & Marketing (Part II)

Consumers are understandably asking questions about how their data is being used and this is motivating regulators, platforms, and the ecosystem at large to evolve business and marketing practices. Privacy does not need to come at the expense of personalized experiences and marketing performance. But understanding the impact of these changes and how to navigate them is not straightforward. Join the ARF and a coalition of academics, measurement practitioners, and industry experts as we share a framework to make the implications of privacy-related ecosystem changes more tangible. Part 2 on November 10: In this session we will deep dive into what these changes mean tactically and what actions marketers can take across high priority topics like measurement and value creation. Takeaways: Learn more about key trends in regulatory and platform changes Gain better understanding of the implications of privacy regimes to marketing, such as for advertising and audience measurement Understand actions businesses can take now and into the future to address privacy-related shifts