Evidence-Based Research for Effective Marketing

The ARF is thrilled to share highlights from EffWorks Global 2022—a week-long celebration of the best new thinking and evidence-based decision-making research for marketing effectiveness. Join us on November 9 and be privy to presentations and discussions about: Marketing in the post-Covid economy. Les Binet of adam&eveDDB will share a planning framework for turbulent times. What the pandemic teaches us about effective advertising. Dr. Grace Kite of Magic Numbers and Carl Carter of IRI will present lessons on how brands stay strong in uncertain times. The value of Share of Voice/Share of Attention/Share of Search in terms of effectiveness and commercial decision making. Industry leaders from Lumen Research, Sage, mSix&Partners and MediaCom UK share their perspectives. Plus, Janet Hull OBE, Director of Marketing Strategy at the IPA, and Scott McDonald, Ph.D., President and CEO of the ARF, will provide commentary on these sessions. Register now and arm yourself with the knowledge needed to navigate marketing effectiveness and improve business performance.