Nov 03 - Nov 03, 2022
Inside the Journal of Advertising Research: Do I Have Your Attention? Banner Blindness Tactics, Roadblock Ads and Influencer Cues
Fierce competition for capturing consumers’ attention and shaping their behaviors opens the door to new experiments while acknowledging traditional methods. Join us as a global line-up of speakers from Australia, France, India, Romania and the U.S. present their work featured in the newly published September JAR issue, plus a “teaser” for an article scheduled for the December issue. Learn more about… Beating Banner Blindness: How do unexpected ads—i.e. pop-ups and floaters—drive attention and shape attitudes? Which strategy works best for reducing banner blindness: personalization or extreme creative? Roadblock Advertising: Is this attention-getting tactic worth the substantial cost? Influencer Cues on Social Media: How do influencer disclosures affect consumer attitudes and purchase intent? Gain hands-on, actionable insights from peer-reviewed, academic research into how advertisers can optimize campaigns to retain consumer attention.