Path to State Privacy Law Compliance with the IAB MSPA

There are five state privacy laws coming into effect in 2023 (CA, CO, CT, UT, and VA) that enable consumers to opt out of “sales,” “sharing,” and processing of personal data for “targeted advertising.” The IAB Legal Affairs Council has developed an industry contractual framework – dubbed the IAB Multi-State Privacy Agreement (MSPA) – to aid in compliance with those laws through the use of privacy protective terms that spring into place among a network of signatories and follows the data flows through the digital ad supply chain. By the time of this webinar on December 1, the MSPA will be available for industry participants to sign, so the time is now to learn more. Please join IAB and IAB Tech Lab’s General Counsel Michael Hahn, IAB’s Assistant General Counsel Tony Ficarrotta, and IAB Tech Lab’s Senior Director, Privacy & Data, Rowena Lam to discuss: Industry compliance challenges MSPA solutions to those challenges Obligations of MSPA signatories MSPA’s application to use cases How the MSPA leverages the IAB Tech Lab’s Global Privacy Platform What you need to do next to sign-up