State of Data Town Hall: Data Collection and Addressability

In this second town hall, IAB experts and industry thought leaders discuss privacy-first approaches to data collection, first-party data, and addressability. In this town hall series, we will have an in-depth discussion on the findings from the latest IAB State of Data 2022 Part II: Preparing for the New Addressability Landscape report, which examines how changes in privacy legislation, the deprecation of third-party cookies and identifiers, and platform policies are affecting data collection, addressability, measurement, and optimization. IAB commissioned MediaScience to conduct this qualitative research study on how marketers are evolving their approach to consumer privacy, as well as working with their internal and external partners to meet consumer privacy expectations.