Back to List

Nov 10 - Nov 10, 2022

IAB Tech Lab Advanced Television: The Quest for Universal Addressability


New York, NY
Fee To Attend 
CTV , Mobile Marketing , TV / Streaming
Host User
IAB Tech Lab Advanced Television: The Quest for Universal Addressability

Video is thriving as a medium for consumers – be it streaming in the living room or enjoying short form videos on your mobile phone. Ad supported television is seeing new growth spurts with very large platforms like Disney and Netflix announcing their entry into advertising video on demand (AVOD) as well as Free Ad Supported Television (FAST or ad supported linear TV programming delivered digitally). Growth in viewing on connected Television sets and multiple devices has surfaced an enormous challenge of measuring and managing video buying across linear, linear addressable and digital channels. Further, the industry is more fragmented on available technologies and methods of measurement. IAB Tech Lab has been in deep review with the industry about the TV and video landscape in developing a strategy for addressing the challenges of Advanced Television for buyers and publishers of TV content. This event is an opportunity to learn about IAB Tech Lab’s roadmap and plans for Advanced Television and cross media video. The audience will get an opportunity to learn about different solutions that are being deployed by leading industry players and how they are relying on technical standards to achieve a seamless experience for consumers and buyers. Please join us to learn about: IAB Tech Lab Advanced Television Roadmap Advanced Television industry and technology landscape Cross channel campaign measurement initiatives and emerging new technologies for TV measurement Common currency debate and audience TV measurement Contextual advertising in Video Managing Connected TV advertising with the efficiency of Programmatic What is new in Transparency Center for CTV and Video We are still accepting speaker and sponsorship applications for this event, if you’d like to be involved, please reach out to: