Nov 03 - Nov 03, 2022
A free virtual briefing by Loeb & Loeb attorneys Robyn Mohr and Jessica Lee, as well as IAB’s Executive Vice President of Public Policy Lartease Tiffith, on what to expect from the Federal Trade Commission and how to prepare. On May 5, 2022 the U.S. Senate confirmed Democratic Commissioner Alvaro Bedoya and on August 8, 2022 Republican Commissioner Noah Phillips announced his resignation. Additionally, the FTC has announced a full agenda of regulatory issues they plan to weigh in on. This panel of experts will explore the FTC’s priorities under new leadership and what enforcement activities you should expect around privacy, competition, and other consumer protection areas. Topics of discussion will include: The Advance Notice of Proposed Rulemaking (ANPRM) on “Commercial Surveillance and Data Security”: An ANPRM is the first step in the FTC’s rulemaking process that could result in federal regulation that addresses privacy, data security, and algorithmic discrimination. The public had the opportunity to submit comments to the ANPRM and the FTC hosted a virtual public forum on September 8, 2022. After the FTC reviews the comments, it may decide to propose and publish rules which will also include a public comment period and a hearing. “Protecting Kids from Stealth Advertising in Digital Media”: On October 19, 2022, the FTC will host a virtual event to examine the techniques being used to advertise to children online and what measures should be implemented to protect children from manipulative advertising. Proposed updates to The Endorsement Guides: The Endorsement Guides provide guidance to businesses to ensure advertising using endorsements or testimonials is truthful. The FTC is considering tightening these guidelines against fake positive reviews or the manipulation of reviews by the suppression of bad ones. Proposed updates to Dot Com Disclosure: The FTC first published this guidance to businesses on digital advertising 2013 and is now seeking public input on its modernization, specifically around dark patterns and other deceptive tactics.