The Marketer’s Guide to Post-Cookie Targeting

The Marketer’s Guide to Post-Cookie Targeting: Evolve Beyond Third-Party Data

With the impending death of third-party cookies, marketers are scrambling to find solutions that will enable them to understand their target audience and translate these insights into creating relevant campaigns. But the good news is that these cookies aren’t the only way to gain a comprehensive understanding of your target market.

Glean key insights from leaders at NetBase Quid, who will reveal how you can evolve beyond third-party cookies, and take your audience targeting to the next level of sophistication, with examples from top packaged goods and automotive brands. You’ll find out:

• How to leverage first-party and social media data to create actionable audience profiles

• Ways to monitor and track key themes and conversations with your target audience

• Strategies for acting on your learnings and personalizing your message at scale