How CPG brands are upending the funnel with performance marketing at scale

In a time of tightening ad budgets and heightened demands for accurate measurement, how can consumer packaged goods brands allocate the right amount of dollars to the right channels to achieve optimal return on their ad spend? How are advertisers maximizing conversion to bottom-of-funnel sales in an environment where over 85% of all CPG purchases are still sold in brick-and-mortar stores?