OTT: Optimizing Total TV: Strategies for the New Media Landscape

The media landscape is evolving so quickly that even the meaning of OTT is changing: it is morphing from “Over-the-Top” to “Optimizing Total TV” on all platforms – Broadcast, Cable, SVOD, AVOD, and FAST.

The battle for attention is real and publishers and advertisers need updated strategies to reach consumers. They need a clear understanding of viewers’ cross-platform habits and video journeys.

Which is why you should join us in person in Burbank, CA on October 25. Media and measurement authorities will share fresh research-based insights on:

• Which types of streaming services (AVOD, SVOD, FAST) are gaining popularity with consumers and why.
• The importance of user experiences and content discovery.
• A look at new Sports viewing options and the role of Audio/Podcasts and Games to align with and promote video content.
• How advertisers can break through the clutter with innovative formats and creative.
• The latest cross-platform measurement improvements.
• Experts’ take on the future of “total TV”, especially streaming.

Join us – over breakfast, lunch, breaks and cocktails – to find out what viewers really want when it comes to FAST, AVOD and SVOD, and whether there are viable solutions for cross-platform measurement.