Measurement & Attribution Workshop

As the digital media industry continues to evolve at a rapid pace, it can often seem impossible to keep up with the latest trends and capabilities in measurement and attribution – both critical to the success of our industry.

In this full-day in-person workshop, attendees will learn the current strategy and methodologies for measurement across channels, holistic and multichannel attribution approaches, applied measurement, and discuss hot topics in the space.

Additionally, attendees will hear directly from leading providers in the industry about the tools and solutions they’ve developed to solve common measurement and attribution needs.

Important: All attendees will be required to show proof of vaccination and comply with IAB’s Event and COVID-19 Policy and Code of Conduct.

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