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The Role of Attention in Programmatic Trading

Please join The Attention Council on Wednesday, September 14th at 8:30 AM ET, for this free event — our first in-person meetup in over two years!

Back in April, we conducted a survey, in partnership with the ARF, to gauge the state of attention metrics in the industry. When asked what a barrier to adoption was, a leading answer was that attention metrics are “difficult to deploy.”

Since then, however, several new implementations have been launched that enable buyers and sellers to provision attention metrics programmatically.

We’re excited to present an information-filled lineup of presentations and discussions from sellers, buyers, and agencies on the leading edge of programmatic attention.

Please join us at The Monarch Rooftop in Midtown Manhattan for a morning of breakfast and discussion on what’s next for attention metrics.