Constantly changing customer expectations require marketing and creative teams to continually adopt new organizing principles, content workflows and emerging technologies to compete. Content strategy, architecture and automation are key elements to building a modern content supply chain that supports personalization across the customer journey.

Discover a practical approach to transforming your teams and tactics to build a scalable content supply chain with Jon Hawkins, partner solutions director at Adobe. You’ll find out:

• A crawl-walk-run approach for aligning content strategy with marketing technology architecture

• Best practices to gain alignment across content architecture, content marketing, user experience, IT, design and more

• The importance of scalable asset creation, and how to get there