Ad budgets can be the first thing to get cut when economic uncertainty hits. Yet according to research by Analytic Partners, over half of brands that maintain or grow marketing budgets during a downturn see ROI increase. Long-term success requires focusing on channels with the highest performance potential, like TV advertising—a channel that breaks through digital clutter.

Join Angela Voss, chief client officer at Marketing Architects, and Pete McGuire, CMO at home improvement specialist 1-800-HANSONS, for a look at how to meet performance goals with TV ads. You’ll find out:

• Why brands are rethinking the value of traditional channels

• How a downturn creates media opportunities

• How 1-800-HANSONS creates accountable and cost-effective TV campaigns