How To Maximize The Success of New Product Development

Less than 20% of new products pass the test of time once they hit the digital shelves. Consequently, it’s no wonder why business leaders, marketers, and insights pros alike feel anxious around new product development (NDP) — to the point of forgoing NPD efforts entirely sometimes. Ultimately, to earn a coveted spot in the elite league of new product success, MRX pros must master predictive research methods to push the boundaries of innovation and truly get ahead of changing consumer needs. That’s where EyeSee’s behavioral framework for NPD Market Share Projection comes in… Join GreenBook for a free webinar with EyeSee Research Product Directors, Marija Djordjevic and Milica Kovac, where you’ll learn how to leverage more robust predictive methodologies to minimize the risk of an unsuccessful launch — and uncover the secret to estimating the in-market success of your new products. You’ll Also Discover: (1) How to optimize standardized NPD protocols like pricing, pack, claims, and portfolio (2) Behavioral measures and contextual testing methods yield the most predictive insights for consumers’ real-life purchase decisions (3) New product opportunities to leverage in both brick-and-mortar and digital environments